Brand history

Founded in 2008, Samantha Chong the brand has handcrafted contemporary womanswear in exclusive editions. Since our launch we have established ourselves as a mainstay with a loyal following, shipping worldwide.

The brand first began in 2008 on a small, bi-weekly, open air market stall.  It then quickly evolved to a boutique shop in Liverpool's infamous Quiggins Arcade.  Featuring a range of highly sought after and in-demand statement costume jewellery designed and made by Samantha, customised vintage clothing and our label of womenswear.

From there, the expansion grew to a boutique shop and studio located in a Grade II listed building in the conservationist region of Liverpool - Mathew St.  Here our growth and presence really excelled before outgrowing the space entirely.  In 2020, the growth of the brand required a third move to an industrial studio to accommodate the evolving needs.  



The journey continues in a purpose designed and built modern studio unit and factory located in beautiful rural Lancashire.  Here we design and produce everything by hand, in house, in England.  The highest care and attention is made whilst crafting each order.  Every aspect is considered, from components, to fabric and finishings.  Sourcing the best quality is of paramount importance.



A seasoned stylist too, Samantha has worked within the wardrobe department at the MTV European Music Awards from 2008-2021.  She has constructed and tailored costumes for music artists like Arianna Grande, Shakira, Beyonce, Katy Perry, George Michael, Justin Beiber, David Guetta and AfroJack to name just a few.